THE IMPACT OF BIG DATA ON CONSUMER PRIVACY: A GLOBAL PERSPECTIVE

• Dr. Bilal Ahmed

  Assistant Professor, Department of Computer Science, University of Lahore, Lahore, Pakistan.

The widespread use of Big Data analytics has revolutionized industries by offering valuable insights into consumer behavior. However, the increasing accumulation of personal information raises significant concerns regarding consumer privacy. This paper explores the global implications of Big Data on consumer privacy, examining the potential risks and the evolving regulatory frameworks aimed at mitigating these risks. By analyzing data privacy policies and ethical concerns across different countries, this study provides a comprehensive perspective on how Big Data is reshaping privacy dynamics. The research further examines the balance between innovation and privacy protection in the digital age, emphasizing the need for robust legal frameworks, consumer awareness, and technological solutions to protect individual privacy rights in the face of rapidly advancing data technologies.

• PDF

Copyright (c) 2024 Dr. Bilal Ahmed

This work is licensed under a Creative Commons Attribution 4.0 International License.

All articles published in the Journal of Big Data Privacy Management are distributed under the terms of an open-access license, permitting unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Authors retain copyright of their work and grant the journal the right of first publication. The journal promotes transparency, accessibility, and global dissemination of research findings.