THE FUTURE OF PRIVACY IN THE AGE OF BIG DATA: INNOVATIONS AND ETHICAL CONSIDERATIONS

• Dr. Saira Malik

  Research Fellow, Institute of Data Science and Technology, National University of Sciences and Technology (NUST), Islamabad, Pakistan.

In the modern era of rapid technological advancement, Big Data has transformed how information is collected, stored, and analyzed. With the increasing integration of Big Data across various sectors, such as healthcare, finance, and urban management, the challenge of maintaining user privacy has become more complex. This article explores the future of privacy in the age of Big Data, focusing on emerging privacy-preserving technologies, the ethical implications of data usage, and the evolving landscape of regulatory frameworks. It discusses innovations such as differential privacy, homomorphic encryption, and blockchain, while also addressing the ethical concerns of data exploitation and surveillance. The paper further examines the role of policymakers and organizations in safeguarding privacy in the digital age.

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