BIG DATA IN TOURISM: ENHANCING CUSTOMER EXPERIENCE AND OPERATIONAL EFFICIENCY. Journal of Big Data Privacy Management, [S. l.], v. 3, n. 01, p. 60–65, 2025. DOI: 10.71146/jbdpm47. Disponível em: https://jbdpm.com/index.php/journal/article/view/47. Acesso em: 25 oct. 2026.