PUBLIC PERCEPTION OF PRIVACY IN BIG DATA: A STUDY OF CONSUMER AWARENESS AND CONCERNS. Journal of Big Data Privacy Management, [S. l.], v. 3, n. 01, p. 30–42, 2025. DOI: 10.71146/jbdpm44. Disponível em: https://jbdpm.com/index.php/journal/article/view/44. Acesso em: 25 oct. 2026.